international standards. Marketing department at Honda Atlas is divided into six regions: Marketing department consists of 5 sub-departments i.e. constructed in accordance with the standards defined by Honda World over. The non Probability multistage sampling has been adopted for the research purposes. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Atlas. Alkaram Studio Announces “Maya Ali” As The Next Alkaram Woman. Add Atlas ... Atlas Honda has 18 executives. No public clipboards found for this slide. Honda atlas has been enhancing their outcomes and marketing value by implementing the right combination of the four P’s. This is due to the good marketing strategies which focused on the benefits of the engine along with a one-year warranty for … company has produced and sold more than 150,000 cars till Oct, 2008.All dealerships are Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. It will help the readers to know the consumer awareness level and perception about different brands of Atlas Honda. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Official inauguration was done by President of Pakistan, Sardar Farooq Honda Atlas Cars (Pakistan) Limited is committed to meet customer expectations, Institutional sales section is made for looking after sales for institutions (mostly Government). Honda uses TV advertisements to a large extent. To maintain the repute of Honda in the Market To introduce latest safety tools in car industry To introduce new design including interior and exterior To create fully automatic function replacing manual function To protect environment by introducing smokeless engine MARKETING STRATEGY. The focus group is included to get insight about different models of Honda motorcycles, that how people perceive about these models, what terms they regularly use for different attributes of motorcycles and what problems are they facing from various models of motorcycles. In addition to providing regular service to customers, the company also regularly conducts October 12, 2020. Join to Connect Atlas Honda LTD. Lahore School of Economics. Japan, and the Atlas Group of Companies, Pakistan. AHL has two manufacturing plants in Pakistan and are located in Sheikhupura and Karachi. Free Brake Shoe Check Up. Also, the company is highest tax payer in Pakistan. Published: 1st Jan 1970 in It is our joint aim with our dealers to ensure that the customers enjoy the highest level of satisfaction from use of Honda motorcycles. The adds focus on Honda’s innovation and superior engineering such as the cog advertisement released in 2003. ... honda atlas cars official website. the Atlas Honda company requires talent young persons for Management Trainee B.E and Marketing Officers. *You can also browse our support articles here >. Questionnaire is interviewer filled. Honda uses several marketing channels including its distribution network, digital channels and other methods of promotions like auto-shows for promoting its brand and products. This has given our customers Warrantee claims are done through these dealers. No plagiarism, guaranteed! Company Registration No: 4964706. Marketing jobs in Atlas Honda company in Pakistan. First phase of this project is a Thorough Market research. This department often takes different safety steps to promote Honda e.g. 10 International Brands That Sell Clothes Made In Pakistan. Sheikhupura surroundings: Fransisabad, Sheikhupura bypass, Sheikhupura Lahore Road). Honda CD-70 is well known brand in market and contributing major share to the company. What are the best marketing strategies to use? Customers will buy more Atlas Honda in case if price still low. In second question, interviewer lists down the names of models of Honda motorcycle about which respondent have knowledge. GM is the head of all the marketing sections. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Atlas Honda; Honda Aircraft; Honda Australia; Honda Financial Services; Honda Mexico; Honda Motor Europe. Delete or Cancel . November, 1992 and joint venture agreement was signed on August, 1993. Honda Motor. Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability. The hierarchy is a blend of horizontal and vertical structure. Products. The manufacturing and marketing of Honda motorcycles done by AHL is through Honda Motor Company. Products. The marketing strategy will create lucrative marketing mixes for defined target markets. Product: Honda Atlas has competitive edge to other automobile Companies in term of product quality. 46 Organic Competition. Honda is the world’s largest engine manufacturer, which produced over 27 million units of engines for automotive, motorcycle, marine, and power equipment products, in 2015. The research is conducted in the region of Lahore, and surrounding regions of Gujranwala, Sheikhupura and Kasur. Honda Canada; Honda South Africa; Please confirm your deletion . .a Honda Atlas Marketing Mix: Marketing mix elements or 4p’s strategy of marketing is the essence of any business same like this strategy of marketing mix apply in top listed automobile company overall the world Honda atlas these key elements of marketing mix make the difference between Honda atlas and Indus Motors Company in this aspect Honda atlas also comes up with a strategy to figure out which … It is a part of service department. Focus upon innovation … In this new concept, 2 more service elements were introduced i.e. Unfortunately, you don't own enough credit to … Currently we are offering 8 different models of Honda And after getting insights from this research, we have developed an integrated marketing communication plan for the company to promote these models in order to increase the sales and market share in their respective categories. Exclusive Antenna Dealers (Only for warrantee claims. Ahmad Khan Leghari. satisfaction. We always strive to give outstanding service to our valued customers. Each NM has different Regional Managers representing different. This structure also requires enhanced area for the shop. ‘3S’ is used for a dealer who is providing any 3 services under one roof. The marketing strategy will create lucrative marketing mixes for defined target markets. 4 Stroke Mechanics: Below service dealers, there are 4 stroke mechanics. Dec. 15, 2020. And finally the questionnaire checks the media consumption habits of the respondents. This is a research based project. First with Convenient Sampling method we conveniently selected Lahore city and its surrounding rural areas. Since the commencement of production in 1994, the The brand has set a vision 2030 for itself which is going to guide its business strategy in the near term. The first car rolled off the assembly line According to its latest annual report, Honda (HMC) markets its products through an extensive sales network in the US. The Company; CEO’s Message; Vision & Mission; … Users will access the Internet on a variety of different devices and your website should be equipped to accommodate whatever device they choose to use. and to provide good value for money. ... 3rd Atlas Honda Rally 2018. Cadbury Responds To Hate For Featuring Gay Couple In Ad. Where many more dealers are also present e.g. Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Do you have a 2:1 degree or higher? The sixth question check which groups/factors influence the buying decision of respondent. Among the several factors driving brand equity, Honda’s marketing strategy has also played a key role in helping the company acquire a strong competitive advantage in the automobile industry. … A new year has arrived and, with it, a fresh 12 months of opportunities to communicate with customers and prospects. For focus group, we invited some motorcycle users to be the part of our focus group. The word “S” stands for ‘Service’. Major manufacturers, ... Honda Atlas Cars Pakistan had a market share of 11% in 2009, following Pak Suzuki (market share: 52%) and Indus Motors (market share: 35%), the two … All work is written to order. Start free trial for all Keywords. Atlas Group. Percentage of In the fourth question, interviewer asks about various attributes to rank among models for which respondents have the knowledge. The research instrument for the survey is, Questionnaire (included open-ended as well as close-ended questions). Th… Each for Sales, Parts, and Service etc). 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